Digital Strategist

Marketing · Communication · Sustainability

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Profile

My path started in the audiovisual world, where I developed a passion for graphic design and photography, then evolved through languages into digital communication and sustainability — now part of how I approach everything.

Professionally, I’ve worked across different contexts — agencies, companies, and consulting — in Italy and abroad. I’ve built cross-functional digital marketing skills spanning campaigns and SEO to email marketing, social media management, and content production.

What I love most is giving a brand its identity and voice. It’s the most creative part of my work — the part that keeps my curiosity alive in every project.

Skills

Digital Strategy Content Strategy Storytelling Copywriting SEO SEM Performance Marketing Paid Media Budget Planning Email Marketing Marketing Automation Social Media Management Web Content Management Visual Content Production Photography Data Analysis Reporting Generative AI for Marketing Project Management Sustainability Strategy

Tools

Google Ads Meta Ads TikTok Ads LinkedIn Ads Pinterest Ads GA4 Google Tag Manager Data Studio Gemini ChatGPT Claude Midjourney Visual Studio Code WordPress Elementor Mailchimp Klaviyo Brevo Adobe Creative Suite Canva Trello

Experience

Click an experience to see the details

Design and execution of multichannel advertising strategies for brands and e-commerce, from brand awareness to conversion, with a data-driven approach and continuous optimisation.

Responsibilities

  • Design and execution of multichannel campaigns on Google, Meta, TikTok, LinkedIn, Pinterest, aligned with business objectives.
  • End-to-end campaign management across awareness, lead generation and conversion, with e-commerce focus on sales and ROAS.
  • Budget planning and media plans to maximise ROI.
  • Building Looker Studio dashboards and ensuring accurate tracking and data quality across GA4 and Google Tag Manager.
  • Integration of generative AI into creative, copy and operational workflows.

RESULTS

989%
ROAS on a sales campaign (€4,947 in conversion value on €500 spend, Italian market)
€12.50
CPA for the campaign, with 2.04% CTR and €0.14 CPC
€30K–€100K
Budget Monthly advertising spend managed across multiple channels
Multichannel communication funnel

TECHNICAL SKILLS

Google Ads Meta Ads TikTok Ads LinkedIn Campaign Manager Pinterest Ads GA4 Google Tag Manager Looker Studio Generative AI

AREAS & SECTORS

Areas: B2B · B2C · E-commerce Sectors: design, food, fashion, tourism, retail and industry

Strategic consulting on Google Ads for a portfolio of over 300 companies and agencies across diverse sectors, with proactive consulting sessions and continuous multichannel optimisation to support their online growth.

Responsibilities

  • Strategic consulting on Google Ads for a portfolio of over 300 companies and agencies, through proactive meetings.
  • Creation, monitoring and optimisation of multichannel campaigns (Search, PMax, Lead Gen, Display, Video), with generative AI (Gemini) to improve creative assets and copy.
  • Planning, allocation and forecasting of budget to maximise advertising spend efficiency.
  • Identification of cross-sell and upsell opportunities through data insight, with tracking in Connect Sales.
  • A/B testing and audience segmentation to refine targeting and performance.

RESULTS

300+
Agencies and companies supported with advanced digital strategies
5.000+
Campaigns optimised across Search, Display, Video and PMax
€10K
Budget Monthly advertising budget managed to maximise ROI
Dashboard Google Ads

TECHNICAL SKILLS

Google AdsGA4Merchant CenterGoogle Tag ManagerLooker StudioSheetsGeminiConnect Sales

AREAS & SECTORS

Areas: B2B · B2C · E-commerceSectors: multi-vertical portfolio (pharma & wellness, retail & commerce, fashion & beauty, food, tourism, automotive, services)

Management of the digital presence of a diverse client portfolio, including Venetian artisan businesses (Murano glass, traditional masks, interior design), combining creativity, data and technology, with SEO strategies that brought selected client keywords to the #1 position on Google.

Responsibilities

  • Management of clients' digital presence: website updates on WordPress and Elementor, blogging and SEO/SEM strategies.
  • Launch and optimisation of Google Ads and Meta Ads campaigns for leads, sales and visibility.
  • Creation of targeted email campaigns (Mailchimp, Klaviyo, Brevo) with segmentation and automation.
  • Production of visual content with Adobe Creative Suite, Canva and generative AI (ChatGPT, Midjourney).
  • End-to-end management of multiple clients in parallel, with KPI monitoring and reporting.

RESULTS

60+
Email campaigns created and automated
50+
Articles optimised for SEO
+40%
Increase in organic visibility
Interior and lighting design catalogue

TECHNICAL SKILLS

Google AdsMeta AdsGA4Search ConsoleMailchimpKlaviyoBrevoWordPressElementorAdobe Creative SuiteCanvaChatGPTMidjourney

AREAS & SECTORS

Areas: B2B · B2CSectors: artistic craftsmanship (Murano glass, masks) · interior design & furnishing · pharma & wellness · retail & commerce

Development and execution of cross-channel content strategies, integrating brand storytelling, design and data to strengthen visibility, consistency and engagement, with clients in the creative and lifestyle sectors.

Responsibilities

  • Planning and creation of content and visuals for organic and paid campaigns.
  • Management of social profiles and community interactions to grow engagement.
  • Application of SEO strategies to improve visibility and traffic.
  • Ensuring brand consistency across platforms through integrated communication.
  • Organisation and coordination of in-person events to support brand strategies.

RESULTS

150+
Social posts and campaigns on Instagram, Facebook and Pinterest
50+
Visual assets and videos designed
+25%
Increase in engagement and follower growth
Contenuti & community

TECHNICAL SKILLS

Adobe Creative SuiteCanvaMeta Business SuiteGA4WordPressSearch ConsoleTrello

AREAS & SECTORS

Areas: B2CSectors: creative · lifestyle · food, tourism & services

Creation of content for social channels, copywriting for brand communication and updating blog and website, with active participation in events and photography in an artistic context.

Responsibilities

  • Creation of content for the brand's social channels.
  • Copywriting for brand communication and updating blog articles and website pages.
  • Participation in event organisation and coverage.
  • Support for on-site photography activities.

TECHNICAL SKILLS

WordPressMeta Business SuiteAdobe Creative SuiteCanva

Participation in photo shoots, with image editing and post-production and on-set assistance.

Responsibilities

  • Participation in photo shoots with on-set assistance.
  • Image editing and post-production.
  • Support for visual production organisation.

TECHNICAL SKILLS

Adobe PhotoshopAdobe LightroomPhotography equipment

Education

2024 – 2025
Master in Green Economy & Sustainability Management
Radar Academy
2020 – 2023
MSc in Web Marketing & Digital Communication
IUSVE, Venice
2017 – 2020
BA in Languages & International Relations
Ca’ Foscari University, Venice · including a year of Erasmus+ in Valencia, Spain (2019)
2012 – 2017
Diploma in Audiovisual Communication
I.I.S. Scarpa-Mattei · including a semester in Brisbane, Australia

Languages

Italian
Native
English
Advanced
Spanish
Advanced

Contact

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