Goal: grow online sales in the Italian market starting from a €500 test budget. I worked across three audience layers — retargeting, lookalike and interests — A/B testing 12 creative variants.
The cold interest-based audience closed at the lowest CPA (€6.12) while receiving just 14% of the budget.
Managing Meta and Google campaigns across Italy, Germany and France for an outdoor footwear brand. I concentrated budget on the best-performing line, switching off low-yield segments to maximise return.
Cutting the weak segments freed up budget: France grew 364% year on year.
A Venetian craft e-commerce with an audience across four languages and a high average order value, with no automations in place. I built four flows on Klaviyo plus a segmented newsletter strategy.
On non-recurring purchases the lever isn't a repeated discount, but telling the story behind the craftsmanship.
A year in Barcelona consulting for over 300 companies and agencies across different sectors: account analysis, multichannel optimisation and growth plans built on each client's data.
Working at that volume taught me to read an account quickly and spot where the bottleneck sits.