Make it simple
but significant.

Clarity in the data, depth in the ideas.

About Susanna Botter — foto professionale

Hi, I'm Susanna!

I'm an extremely curious person: I'm fascinated by how things hold together, the thread linking people to the places and stories they carry with them. It's a curiosity born from travelling, photographing the landscapes I love, and one I bring to work when I turn an idea into a story or try to understand what the data is telling me.

What I do:

  • Paid media — campaigns on Google, Meta, TikTok and LinkedIn, from strategy to day-to-day optimisation
  • Storytelling — content, brand identity and voice for brands that want to be recognised
  • Data — dashboards, tracking and analysis to understand what actually works

Skills

Generative AI

ChatGPT · Claude · Gemini · Midjourney · Visual Studio Code · DeepSeek

Content & storytelling

Adobe Creative Suite · Canva

Advertising & performance

Google Ads · Meta Ads · TikTok Ads · LinkedIn Ads · GA4 · Looker Studio · GTM

Marketing automation

Klaviyo · Mailchimp · HubSpot

Sustainability

MSc in Green Economy & Sustainability Management

Processes & collaboration

Asana · Trello · Notion · Slack · HubSpot

Portfolio

A closer look at my professional journey.

Show CV

Contact

Have a project in mind?

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