Make it simple
but significant.
Clarity in the data, depth in the ideas.
Hi, I'm Susanna
I'm an extremely curious person: I'm fascinated by how things hold together, the thread linking people to the places and stories they carry with them.
It's a curiosity born from travelling, photographing the landscapes I love, and one I bring to work when I turn an idea into a story or try to understand what the data is telling me.
What I do:
Paid media
Multichannel campaigns, from strategic planning to performance optimisation.
Storytelling
Content, positioning and tone of voice to build recognisable brands.
Data
Dashboards, tracking and analysis to understand what actually works.
Skills
Generative AI
ChatGPT · Claude · Gemini · Midjourney · Visual Studio Code · DeepSeek
Content & storytelling
Adobe Creative Suite · Canva
Advertising & performance
Google Ads · Meta Ads · TikTok Ads · LinkedIn Ads · GA4 · Looker Studio · GTM
Marketing automation
Klaviyo · Mailchimp · HubSpot
Sustainability
MSc in Green Economy & Sustainability Management
Processes & collaboration
Asana · Trello · Notion · Slack · HubSpot